{"id":9113,"date":"2015-04-03T12:05:18","date_gmt":"2015-04-03T07:05:18","guid":{"rendered":"http:\/\/kultur.az\/?p=9113"},"modified":"2015-04-03T12:05:18","modified_gmt":"2015-04-03T07:05:18","slug":"kitab-cap-etm%c9%99k-ucun-7-qayda","status":"publish","type":"post","link":"https:\/\/kultur.az\/?p=9113","title":{"rendered":"Kitab \u00e7ap etm\u0259k \u00fc\u00e7\u00fcn 7 qayda"},"content":{"rendered":"<p><a href=\"http:\/\/kultur.az\/wp-content\/uploads\/2014\/03\/kitab.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright wp-image-3277 size-full\" src=\"http:\/\/kultur.az\/wp-content\/uploads\/2014\/03\/kitab.jpg\" alt=\"kitab\" width=\"275\" height=\"183\" \/><\/a><\/p>\n<p style=\"color: #000000;\">Na\u015fir Penni C.Sansevieri bir yaz\u0131\u00e7\u0131 il\u0259 s\u00f6hb\u0259t ed\u0259rk\u0259n, ya da ondan bir e-mail alark\u0259n ad\u0259t\u0259n bel\u0259 bir c\u00fcml\u0259 il\u0259 qar\u015f\u0131la\u015fd\u0131\u011f\u0131n\u0131 deyir: \u201cKitab\u0131m \u00e7apa haz\u0131rd\u0131r\u201d.<\/p>\n<p style=\"color: #000000;\">Amma bu kitablar\u0131n \u00e7oxunun h\u0259qiq\u0259t\u0259n \u00e7apa haz\u0131r olmad\u0131\u011f\u0131n\u0131 dey\u0259n Sansevieri bir kitab\u0131n \u00e7apa haz\u0131r olmas\u0131 bar\u0259d\u0259\u00a0<strong>7 madd<\/strong>\u0259lik siyah\u0131 haz\u0131rlay\u0131b.<\/p>\n<p style=\"color: #000000;\"><strong>1. Kitab bazar\u0131n\u0131 yax\u015f\u0131 bilm\u0259k.<\/strong>\u00a0Bu madd\u0259 \u00e7ox vacibdir. Kitab bazar\u0131n\u0131n kodlar\u0131n\u0131 yax\u015f\u0131 bilm\u0259niz laz\u0131md\u0131r. M\u00fchiti, kitab\u0131n\u0131za v\u0259 \u00e7ap t\u0259cr\u00fcb\u0259niz\u0259 t\u0259sir ed\u0259c\u0259k amill\u0259ri bilm\u0259lisiniz. Bunu nec\u0259 etm\u0259k olar? N\u0259\u015fr olunmu\u015f kitablar haqq\u0131nda yaz\u0131lanlar\u0131 oxumaq, bloqlar\u0131 ara\u015fd\u0131rmal\u0131s\u0131n\u0131z ki, kitab bazar\u0131nda ba\u015f ver\u0259nl\u0259ri anlaya bil\u0259siz.<\/p>\n<p style=\"color: #000000;\"><strong>2. Yazd\u0131\u011f\u0131n\u0131z kitab\u0131n janr\u0131 v\u0259 bu janra bazardak\u0131 t\u0259l\u0259bat\u0131 analiz etm\u0259k.<\/strong>\u00a0Bu n\u00f6qt\u0259 ad\u0259t\u0259n diqq\u0259td\u0259n qa\u00e7\u0131r. Kitab bazar\u0131nda hans\u0131 janrlar\u0131n daha \u00e7ox sat\u0131ld\u0131\u011f\u0131n\u0131 bilirsinizmi? Sizinl\u0259 eyni m\u00f6vzuda yazan ba\u015fqa kim var? Onlar\u0131n kitablar\u0131n\u0131 al\u0131b oxumusunuzmu? Kitab bazar\u0131nda n\u0259yin trend oldu\u011funu, hans\u0131 kitablar\u0131n sat\u0131l\u0131b, hans\u0131 kitablar\u0131n sat\u0131lmad\u0131\u011f\u0131n\u0131 bilm\u0259k sizin \u00fc\u00e7\u00fcn vacibdir.<a style=\"color: #006699;\" name=\"cut\"><\/a><\/p>\n<p style=\"color: #000000;\"><strong>3. D\u0259rhal m\u0259\u015f\u011ful olmaq ist\u0259yi.\u00a0<\/strong>\u00a0\u201cYoutube v\u0259 Tvitter d\u00f6vr\u00fcnd\u0259 kim m\u0259\u015fhur olmaq ist\u0259m\u0259z\u201d \u2014 dey\u0259 d\u00fc\u015f\u00fcnm\u00fcs\u00fcn\u00fczm\u00fc? Do\u011frudur, siz d\u0259 kitab\u0131n\u0131z \u00e7ap olunan kimi m\u0259\u015fhurla\u015fmaq ist\u0259y\u0259 bil\u0259rsiz. \u018fg\u0259r bel\u0259 d\u00fc\u015f\u00fcn\u00fcrs\u00fczs\u0259, yazd\u0131\u011f\u0131n\u0131z kitab\u0131n n\u0259\u015fri il\u0259 \u0259laq\u0259dar x\u0259yal qurmaq \u00fc\u00e7\u00fcn \u00e7ox vaxta ehtiyac yoxdur. \u00c7\u00fcnki m\u0259\u015fhurluq x\u0259yal qurmaqla deyil, intizamla \u00e7al\u0131\u015fd\u0131qda qazan\u0131lan \u015feydir. Amanda Hokinq (g\u0259nc Amerika yazar\u0131, milyoner) kimi bir q\u0259piksiz ba\u015flay\u0131b \u00e7ox satanlar siyah\u0131s\u0131na gir\u0259r\u0259k h\u0259yatlar\u0131 u\u011fur hekay\u0259l\u0259rin\u0259 \u00e7evril\u0259n yazarlar\u0131n yaz\u0131\u00e7\u0131l\u0131q prosesini diqq\u0259tl\u0259 n\u0259z\u0259rd\u0259n ke\u00e7irm\u0259lisiz. M\u0259\u015fhur olmaq kimi bir m\u0259qs\u0259d\u0259 sahib olmaq yax\u015f\u0131 fikirdir, amma ad\u0259t\u0259n h\u0259qiq\u0259t\u0259 uy\u011fun olmur. \u00c7\u00fcnki m\u0259\u015fhur olan bir \u00e7ox yaz\u0131\u00e7\u0131 bu i\u015f\u0259 ba\u015flad\u0131qda bioqrafiyalar\u0131n\u0131 imzalamaq \u00fc\u00e7\u00fcn partil\u0259r t\u0259\u015fkil etmirdil\u0259r. Onlar\u0131n \u00e7oxu b\u0259lk\u0259 d\u0259 vaxt\u0131n\u0131 bezm\u0259k n\u0259dir bilm\u0259d\u0259n \u00e7al\u0131\u015faraq ke\u00e7irirdil\u0259r. M\u0259\u015fhur ola bil\u0259rs\u0259nmi? B\u0259lk\u0259 d\u0259. Amma \u0259vv\u0259lc\u0259 \u00e7al\u0131\u015fmal\u0131san!<\/p>\n<p style=\"color: #000000;\"><strong>4. H\u0259r \u015feyin sat\u0131\u015f r\u0259q\u0259ml\u0259rind\u0259n ibar\u0259t oldu\u011funa inanmaq.\u00a0<\/strong><br \/>\nBir kitab\u0131n sat\u0131laca\u011f\u0131na z\u0259man\u0259t verm\u0259k m\u00fcmk\u00fcn deyil. Biz b\u0259z\u0259n yazarlara kitablar\u0131n\u0131 X sayda sat\u0131laca\u011f\u0131na z\u0259man\u0259t ver\u0259n bir marketinq \u015firk\u0259ti il\u0259 \u0259m\u0259kda\u015fl\u0131q etm\u0259yi t\u00f6vsiy\u0259 edirik. \u00c7\u00fcnki onlar kitab\u0131n sat\u0131\u015f\u0131n\u0131 planlamasalar n\u0259 q\u0259d\u0259r n\u00fcsx\u0259 sat\u0131laca\u011f\u0131n\u0131 bilm\u0259k olmur. B\u0259li, biz d\u0259 kitablar\u0131n\u0131z\u0131n \u00e7ox sat\u0131lmas\u0131n\u0131 ist\u0259y\u0259rik. Amma bunun h\u0259yata ke\u00e7m\u0259si \u00fc\u00e7\u00fcn madd\u0259 3-d\u0259 oldu\u011fu kimi \u00e7ox z\u0259hm\u0259t \u00e7\u0259km\u0259lisiz.<\/p>\n<p style=\"color: #000000;\"><strong>5. Marketinql\u0259 ba\u011fl\u0131 he\u00e7 n\u0259 el\u0259m\u0259m\u0259k.<\/strong><br \/>\nKitab\u0131n\u0131z\u0131n n\u0259\u015frin\u0259 az qal\u0131b v\u0259 onu bazara buraxmaq \u00fc\u00e7\u00fcn he\u00e7 n\u0259 el\u0259mirsiz? Bax bu pis x\u0259b\u0259rdir. Niy\u0259? \u00c7\u00fcnki, 2012-ci ild\u0259 300 min kitab n\u0259\u015fr olunub v\u0259 s\u0131\u00e7ray\u0131\u015f etm\u0259k ist\u0259yirsinizs\u0259 h\u0259min d\u0259qiq\u0259 s\u0259yinizi e\u015fitdirm\u0259lisiniz.<\/p>\n<p style=\"color: #000000;\"><strong>6. S\u0259brsiz olmaq.<\/strong><br \/>\nKitab \u00e7ap el\u0259m\u0259k v\u0259 s\u0259birsiz olmaq ikisi bir araya s\u0131\u011fm\u0131r. IBPA-n\u0131n bir ara\u015fd\u0131rmas\u0131na g\u00f6r\u0259 \u00fcz\u0259rind\u0259 i\u015fl\u0259diyiniz bir kitab\u0131n qiym\u0259tl\u0259ndirilib siz\u0259 geri g\u00f6nd\u0259rilm\u0259sin\u0259 2 il vaxt s\u0259rf olunur. 2 il siz\u0259 \u00e7ox uzun g\u00f6r\u00fcn\u0259 bil\u0259r, \u0259slind\u0259 h\u0259qiq\u0259t\u0259n d\u0259 el\u0259dir. F\u0259q\u0259t, siz\u0259 \u0259minlikl\u0259 dey\u0259 bil\u0259r\u0259m ki, kitab bazar\u0131nda v\u0259 marketinqd\u0259 h\u0259r \u015fey vaxt apar\u0131r. Bunu dil\u0259 g\u0259tirm\u0259kd\u0259n xo\u015fum g\u0259lmir, amma kitab bazar\u0131nda s\u0259birsizl\u0259nm\u0259yin yeri yoxdur. Bu v\u0259ziyy\u0259t m\u0259nim d\u0259 i\u015fimi \u00e7\u0259tin\u0259 sal\u0131r. H\u0259tta s\u0259birsiz k\u0259lm\u0259sinin anlam\u0131 m\u0259ni tamamil\u0259 ifad\u0259 edir dey\u0259 bil\u0259r\u0259m. S\u0259birsizl\u0259nm\u0259y\u0259 ba\u015flad\u0131\u011f\u0131n\u0131zda d\u0259rin n\u0259f\u0259s al\u0131n v\u0259 bir add\u0131m geri at\u0131n. \u00c7\u00fcnki ed\u0259 bil\u0259c\u0259yiniz h\u0259r \u015feyi etdiyinizd\u0259, \u00fcst\u0259lik do\u011fru \u015feyl\u0259r etdikd\u0259 tez, ya gec, bir n\u0259\u015friyyat\u0131n siz\u0259 yenid\u0259n diqq\u0259t etdiyini g\u00f6r\u0259c\u0259ksiniz.<\/p>\n<p style=\"color: #000000;\"><strong>7. Marketinq plan\u0131 tutmamaq.<\/strong><br \/>\nR\u0259smi d\u0259 olmasa kitab\u0131n\u0131z\u0131n marketinqini nec\u0259 h\u0259yata ke\u00e7ir\u0259c\u0259yinizl\u0259 ba\u011fl\u0131 bir fikrinzin olmas\u0131 laz\u0131md\u0131r. \u018fn az\u0131ndan m\u0259qs\u0259diniz, marketinq strategiyan\u0131z v\u0259 plan\u0131n\u0131z\u0131n ana x\u0259tl\u0259rini m\u00fc\u0259yy\u0259nl\u0259\u015fdirm\u0259lisiniz.<\/p>\n<p style=\"color: #000000;\">Yekunda redkator i\u015fi bar\u0259d\u0259 b\u0259zi \u015feyl\u0259r dem\u0259liy\u0259m. Bu, yazarlar\u0131n ad\u0259t\u0259n g\u00f6zd\u0259n qa\u00e7\u0131rd\u0131\u011f\u0131 \u00e7ox vacib m\u0259qamd\u0131r. Niy\u0259? \u00c7\u00fcnki kitab t\u0259rtibi siz\u0259 asan g\u0259lm\u0259sin. Kitab\u0131n t\u0259rtibat\u0131, redaktor i\u015fi x\u00fcsusi qabiliyy\u0259t t\u0259l\u0259b ed\u0259n sah\u0259dir. Redaktorluq t\u0259kc\u0259 yaz\u0131dak\u0131 n\u00f6qsanlar\u0131 aradan qald\u0131rmaq deyil.<\/p>\n<p style=\"color: #000000;\">Redaktor siz\u0259 t\u0259nqidi yana\u015fa bilm\u0259li v\u0259 sizin t\u0259kba\u015f\u0131na ed\u0259 bilm\u0259y\u0259c\u0259yiniz i\u015fl\u0259rin \u00f6hd\u0259sind\u0259n g\u0259lm\u0259lidir.<\/p>\n<p style=\"color: #000000;\">Kitab n\u0259\u015fri olduqca ciddi bir i\u015fdir, \u0259g\u0259r buna ciddi yana\u015fsan\u0131z u\u011fur qazanacaqs\u0131n\u0131z.<\/p>\n<p style=\"color: #000000;\">\n<p class=\"bawpvc-ajax-counter\" data-id=\"9113\">Yaz\u0131ya 1196 d\u0259f\u0259 bax\u0131l\u0131b<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na\u015fir Penni C.Sansevieri bir yaz\u0131\u00e7\u0131 il\u0259 s\u00f6hb\u0259t ed\u0259rk\u0259n, ya da ondan bir e-mail alark\u0259n ad\u0259t\u0259n bel\u0259 bir c\u00fcml\u0259 il\u0259 qar\u015f\u0131la\u015fd\u0131\u011f\u0131n\u0131 deyir: \u201cKitab\u0131m \u00e7apa haz\u0131rd\u0131r\u201d. Amma bu kitablar\u0131n \u00e7oxunun h\u0259qiq\u0259t\u0259n \u00e7apa haz\u0131r olmad\u0131\u011f\u0131n\u0131 dey\u0259n Sansevieri bir kitab\u0131n \u00e7apa haz\u0131r olmas\u0131 bar\u0259d\u0259\u00a07 madd\u0259lik siyah\u0131 haz\u0131rlay\u0131b. 1. Kitab bazar\u0131n\u0131 yax\u015f\u0131 bilm\u0259k.\u00a0Bu madd\u0259 \u00e7ox vacibdir. Kitab bazar\u0131n\u0131n kodlar\u0131n\u0131 yax\u015f\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/kultur.az\/index.php?rest_route=\/wp\/v2\/posts\/9113"}],"collection":[{"href":"https:\/\/kultur.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kultur.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kultur.az\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kultur.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9113"}],"version-history":[{"count":1,"href":"https:\/\/kultur.az\/index.php?rest_route=\/wp\/v2\/posts\/9113\/revisions"}],"predecessor-version":[{"id":9114,"href":"https:\/\/kultur.az\/index.php?rest_route=\/wp\/v2\/posts\/9113\/revisions\/9114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kultur.az\/index.php?rest_route=\/wp\/v2\/media\/3277"}],"wp:attachment":[{"href":"https:\/\/kultur.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kultur.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kultur.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}